In one of the papers that I am currently working on, I analyze market friendliness and market bashing. I just found out that it is related to what Pál Czeglédi (2023) call "The post-materialist economic freedom puzzle"
From the abstract:
Countries with a higher proportion of people with post-materialist values are freer economically than those with a lower proportion. The reasons why this is puzzling are that post-materialist values are not obviously more supportive to economic freedom than materialist ones, and that post-materialism correlates negatively with market friendliness in the West and positively outside it.
Czeglédi, Pál. "The Post-Materialist Economic Freedom Puzzle." International Review of Economics, November 3, 2023. https://doi.org/10.1007/s12232-023-00436-5.